“We were exploring different fabrications at the factory and saw this reverse denim. Then we had an idea: What if we fuse it with khaki for contrasting texture and turn it into a bag collection? It has a classic appeal, while still feeling reinvented and modern. Make it water-resistant and produce it in 5 styles. Boom. The Reverse-Denim Collection.”
Edoardo Zegna, Head of Product
shut up and take my money.